This brass retracting measuring tape was part of the American effort towards the "Bundles for Brittian" Relief Society to provide support for the post WWII British war effort. c.1940- 45. This measuring tape is WWII memorabilia It has the British and American flag and the banner "Bundles for Britian" embossed in the brass on one side. On the other is the marking "Patented 964280" and "No7366" stamped into the brass. This measuring tape is working and in inches, which indicates it was sold for use in the USA to generate funds for the war relief effort. In good vintage condition. No colour on the flags. Metal has typical use marks and reflects the years. In good vintage condition.